diff --git a/packages/frontend/src/pages/Landing.tsx b/packages/frontend/src/pages/Landing.tsx
index e09cacb..f348669 100644
--- a/packages/frontend/src/pages/Landing.tsx
+++ b/packages/frontend/src/pages/Landing.tsx
@@ -1,3 +1,4 @@
+import { Icon } from "@iconify/react";
 import { Link } from "react-router-dom";
 import { useSession } from "@/components/session-provider";
 import ThemeToggle from "@/components/theme-toggle";
@@ -27,27 +28,185 @@ export default function Landing() {
         </nav>
       </header>
 
-      <main className="flex-1 flex flex-col items-center justify-center gap-8">
-        <div className="max-w-3xl text-center space-y-4">
-          <h1 className="text-[54px] font-basteleur font-700">Need a snappy project management tool?</h1>
-          <p className="text-[24px] font-goudy text-muted-foreground">
-            Build your next project with <span className="font-goudy font-700">Sprint.</span>
-          </p>
-          <p className="text-[18px] font-goudy text-muted-foreground font-700">
-            Sick of Jira? Say hello to your new favorite project management tool.
-          </p>
-        </div>
+      <main className="flex-1 flex flex-col items-center py-16 px-4">
+        <div className="max-w-6xl w-full space-y-24">
+          {/* hero section */}
+          <div className="text-center space-y-8 pt-8">
+            <div className="space-y-4">
+              <h1 className="text-[64px] font-basteleur font-700 leading-tight">
+                ship faster without the chaos
+              </h1>
+              <p className="text-[24px] font-goudy text-muted-foreground max-w-3xl mx-auto">
+                sprint is project management that stays out of your way. track issues, manage sprints, and
+                keep your team moving—without the jira headache.
+              </p>
+            </div>
 
-        <div className="flex flex-col items-center gap-8">
-          {!isLoading && user ? (
-            <Button asChild size="lg">
-              <Link to="/issues">Open app</Link>
-            </Button>
-          ) : (
-            <Button asChild size="lg">
-              <Link to="/login">Get started</Link>
-            </Button>
-          )}
+            <div className="flex flex-col sm:flex-row items-center justify-center gap-4">
+              {!isLoading && user ? (
+                <Button asChild size="lg" className="text-lg px-8 py-6">
+                  <Link to="/issues">Open app</Link>
+                </Button>
+              ) : (
+                <>
+                  <Button asChild size="lg" className="text-lg px-8 py-6">
+                    <Link to="/login">start free trial</Link>
+                  </Button>
+                  <Button asChild variant="outline" size="lg" className="text-lg px-8 py-6">
+                    <Link to="/pricing">see pricing</Link>
+                  </Button>
+                </>
+              )}
+            </div>
+
+            <p className="text-sm text-muted-foreground font-goudy">
+              no credit card required · full access for 14 days
+            </p>
+          </div>
+
+          {/* problem section */}
+          <div className="max-w-4xl mx-auto space-y-6">
+            <h2 className="text-4xl font-basteleur font-700 text-center">
+              tired of spending more time managing jira than building product?
+            </h2>
+            <div className="grid md:grid-cols-3 gap-6">
+              <div className="space-y-2">
+                <Icon icon="lucide:timer-off" className="size-8 text-muted-foreground mx-auto" />
+                <p className="text-center font-goudy text-muted-foreground">
+                  wasting hours configuring workflows instead of shipping features
+                </p>
+              </div>
+              <div className="space-y-2">
+                <Icon icon="lucide:boxes" className="size-8 text-muted-foreground mx-auto" />
+                <p className="text-center font-goudy text-muted-foreground">
+                  drowning in features you'll never use while missing the basics
+                </p>
+              </div>
+              <div className="space-y-2">
+                <Icon icon="lucide:bug-off" className="size-8 text-muted-foreground mx-auto" />
+                <p className="text-center font-goudy text-muted-foreground">
+                  context switching kills momentum—your flow state doesn't stand a chance
+                </p>
+              </div>
+            </div>
+          </div>
+
+          {/* solution section */}
+          <div className="max-w-5xl mx-auto space-y-12">
+            <h2 className="text-5xl font-basteleur font-700 text-center">
+              everything you need, nothing you don't
+            </h2>
+            <div className="grid md:grid-cols-2 gap-8">
+              <div className="border p-8 space-y-4">
+                <Icon icon="lucide:layout-dashboard" className="size-10 text-personality" />
+                <h3 className="text-2xl font-basteleur font-700">see your work at a glance</h3>
+                <p className="font-goudy text-muted-foreground text-lg">
+                  beautiful, intuitive issue tracking with customizable statuses. organize by projects and
+                  sprints. find what you need in seconds, not minutes.
+                </p>
+              </div>
+
+              <div className="border p-8 space-y-4">
+                <Icon icon="lucide:timer" className="size-10 text-personality" />
+                <h3 className="text-2xl font-basteleur font-700">track time without thinking</h3>
+                <p className="font-goudy text-muted-foreground text-lg">
+                  built-in time tracking that actually works. start, pause, resume. see where your time goes
+                  without juggling another tool.
+                </p>
+              </div>
+
+              <div className="border p-8 space-y-4">
+                <Icon icon="lucide:rocket" className="size-10 text-personality" />
+                <h3 className="text-2xl font-basteleur font-700">ship in sprints</h3>
+                <p className="font-goudy text-muted-foreground text-lg">
+                  sprint planning that actually works. set date ranges, assign issues, track velocity. keep
+                  your team aligned without the ceremony.
+                </p>
+              </div>
+
+              <div className="border p-8 space-y-4">
+                <Icon icon="lucide:zap" className="size-10 text-personality" />
+                <h3 className="text-2xl font-basteleur font-700">stay in flow</h3>
+                <p className="font-goudy text-muted-foreground text-lg">
+                  minimal clicks, maximum productivity. keyboard shortcuts, resizable panes, and a clean
+                  interface that gets out of your way.
+                </p>
+              </div>
+            </div>
+          </div>
+
+          {/* features list */}
+          <div className="max-w-4xl mx-auto border p-8 space-y-6">
+            <h2 className="text-3xl font-basteleur font-700 text-center">
+              built for developers, by a developer
+            </h2>
+            <div className="grid md:grid-cols-2 gap-x-8 gap-y-3">
+              {[
+                "organization and project management",
+                "customizable issue statuses",
+                "sprint planning with date ranges",
+                "built-in time tracking",
+                "role-based access control",
+                "native desktop app (tauri)",
+                "self-hostable on your infrastructure",
+                "clean, resizable interface",
+                "issue assignment and collaboration",
+                "jwt authentication",
+              ].map((feature) => (
+                <div key={feature} className="flex items-start gap-2">
+                  <Icon icon="lucide:check" className="size-5 text-personality shrink-0 mt-0.5" />
+                  <span className="font-goudy">{feature}</span>
+                </div>
+              ))}
+            </div>
+          </div>
+
+          {/* social proof placeholder */}
+          <div className="max-w-4xl mx-auto text-center space-y-8">
+            <h2 className="text-4xl font-basteleur font-700">join developers who've escaped jira</h2>
+            <div className="grid md:grid-cols-3 gap-8">
+              <div className="border p-6 space-y-4">
+                <p className="font-goudy text-lg italic text-muted-foreground">
+                  "finally, a project management tool that doesn't slow me down"
+                </p>
+                <p className="text-sm font-goudy font-700">early user feedback</p>
+              </div>
+              <div className="border p-6 space-y-4">
+                <p className="font-goudy text-lg italic text-muted-foreground">
+                  "built by someone who actually understands developer workflows"
+                </p>
+                <p className="text-sm font-goudy font-700">early user feedback</p>
+              </div>
+              <div className="border p-6 space-y-4">
+                <p className="font-goudy text-lg italic text-muted-foreground">
+                  "the simplicity is refreshing. no bloat, just what we need"
+                </p>
+                <p className="text-sm font-goudy font-700">early user feedback</p>
+              </div>
+            </div>
+          </div>
+
+          {/* final cta */}
+          <div className="text-center space-y-6 border-t pt-16">
+            <h2 className="text-5xl font-basteleur font-700">ready to ship faster?</h2>
+            <p className="text-xl font-goudy text-muted-foreground">
+              start tracking issues, managing sprints, and shipping product in minutes
+            </p>
+            <div className="flex flex-col sm:flex-row items-center justify-center gap-4">
+              {!isLoading && user ? (
+                <Button asChild size="lg" className="text-lg px-8 py-6">
+                  <Link to="/issues">Open app</Link>
+                </Button>
+              ) : (
+                <Button asChild size="lg" className="text-lg px-8 py-6">
+                  <Link to="/login">start your free trial</Link>
+                </Button>
+              )}
+            </div>
+            <p className="text-sm text-muted-foreground font-goudy">
+              no credit card required · 14-day free trial · cancel anytime
+            </p>
+          </div>
         </div>
       </main>
 
diff --git a/packages/frontend/src/pages/Pricing.tsx b/packages/frontend/src/pages/Pricing.tsx
index d6a60ad..656b5db 100644
--- a/packages/frontend/src/pages/Pricing.tsx
+++ b/packages/frontend/src/pages/Pricing.tsx
@@ -1,4 +1,5 @@
 import { Icon } from "@iconify/react";
+import { useState } from "react";
 import { Link } from "react-router-dom";
 import { useSession } from "@/components/session-provider";
 import ThemeToggle from "@/components/theme-toggle";
@@ -7,34 +8,87 @@ import { cn } from "@/lib/utils";
 
 const pricingTiers = [
   {
-    name: "Indie",
+    name: "Starter",
     price: "£0",
+    priceAnnual: "£0",
     period: "Free forever",
-    description: "Perfect for individual developers and small teams",
-    features: ["1 organisation (owned or joined)", "1 project", "100 issues", "Up to 5 users"],
-    cta: "Get started",
+    description: "Perfect for side projects and solo developers",
+    tagline: "For solo devs and small projects",
+    features: [
+      "1 organisation (owned or joined)",
+      "1 project",
+      "100 issues",
+      "Up to 5 team members",
+      "Basic time tracking",
+      "Email support",
+    ],
+    cta: "Get started free",
     ctaLink: "/login",
     highlighted: false,
   },
   {
     name: "Pro",
-    price: "£12",
+    price: "£11.99",
+    priceAnnual: "£9.99",
     period: "per user/month",
-    description: "For growing teams and professional developers",
+    periodAnnual: "per user/month",
+    description: "For growing teams and professionals",
+    tagline: "Most Popular",
     features: [
-      "Unlimited issues",
-      "Unlimited projects",
+      "Everything in starter",
       "Unlimited organisations",
-      "Time tracking & reports",
+      "Unlimited projects",
+      "Unlimited issues",
+      "Advanced time tracking & reports",
+      "Sprint velocity tracking",
+      "Priority email support",
+      "Custom issue statuses",
+      "Role-based permissions",
     ],
-    cta: "Start free trial",
+    cta: "Try pro free for 14 days",
     ctaLink: "/login",
     highlighted: true,
   },
 ];
 
+const faqs = [
+  {
+    question: "Can I switch plans?",
+    answer:
+      "Yes, you can upgrade or downgrade at any time. Changes take effect immediately, and we'll prorate any charges.",
+  },
+  {
+    question: "Is there a free trial?",
+    answer: "Yes, pro plan includes a 14-day free trial with full access. No credit card required to start.",
+  },
+  {
+    question: "What payment methods do you accept?",
+    answer: "We accept all major credit cards.",
+  },
+  {
+    question: "What if I need more users?",
+    answer:
+      "Pro plan pricing scales with your team. Add or remove users anytime, and we'll adjust your billing automatically.",
+  },
+  {
+    question: "What happens when my trial ends?",
+    answer:
+      "You'll automatically downgrade to the free starter plan. No charges unless you actively upgrade to pro.",
+  },
+  {
+    question: "Can I cancel anytime?",
+    answer:
+      "Absolutely. Cancel anytime with no questions asked. You'll keep access until the end of your billing period.",
+  },
+  {
+    question: "Do you offer refunds?",
+    answer: "Yes, we offer a 30-day money-back guarantee. If Sprint isn't right for you, just let us know.",
+  },
+];
+
 export default function Pricing() {
   const { user, isLoading } = useSession();
+  const [billingPeriod, setBillingPeriod] = useState<"monthly" | "annual">("monthly");
 
   return (
     <div className="min-h-screen flex flex-col">
@@ -58,44 +112,94 @@ export default function Pricing() {
       </header>
 
       <main className="flex-1 flex flex-col items-center py-16 px-4">
-        <div className="max-w-4xl w-full space-y-16">
+        <div className="max-w-5xl w-full space-y-16 flex flex-col items-center">
+          {/* header section */}
           <div className="text-center space-y-8">
             <h1 className="text-5xl font-basteleur font-700">Simple, transparent pricing</h1>
-            <p className="text-2xl font-goudy text-muted-foreground">Choose the plan that fits your team</p>
+            <p className="text-2xl font-goudy text-muted-foreground">
+              Choose the plan that fits your team. Scale as you grow.
+            </p>
+
+            {/* billing toggle */}
+            <div className="flex items-center justify-center gap-4">
+              <button
+                type="button"
+                onClick={() => setBillingPeriod("monthly")}
+                className={cn(
+                  "text-lg transition-colors",
+                  billingPeriod === "monthly" ? "text-foreground font-700" : "text-muted-foreground",
+                )}
+              >
+                monthly
+              </button>
+              <button
+                type="button"
+                className="relative w-14 h-8 bg-border rounded-full"
+                onClick={() => setBillingPeriod(billingPeriod === "monthly" ? "annual" : "monthly")}
+                aria-label="toggle billing period"
+              >
+                <div
+                  className={cn(
+                    "absolute top-1 w-6 h-6 bg-personality rounded-full transition-transform",
+                    billingPeriod === "annual" ? "translate-x-7" : "translate-x-1",
+                  )}
+                />
+              </button>
+              <button
+                type="button"
+                onClick={() => setBillingPeriod("annual")}
+                className={cn(
+                  "text-lg transition-colors",
+                  billingPeriod === "annual" ? "text-foreground font-700" : "text-muted-foreground",
+                )}
+              >
+                annual
+              </button>
+              <span className="text-md px-3 pb-1 pt-1.25 bg-personality/10 text-personality rounded-full font-600">
+                Save 17%
+              </span>
+            </div>
           </div>
 
-          <div className="grid grid-cols-1 md:grid-cols-2 gap-8">
+          {/* pricing tiers */}
+          <div className="max-w-3xl w-full grid grid-cols-1 md:grid-cols-2 gap-8">
             {pricingTiers.map((tier) => (
               <div
                 key={tier.name}
                 className={`flex flex-col border p-8 ${
-                  tier.highlighted ? "border-2 border-personality shadow-lg relative" : "border-border"
+                  tier.highlighted
+                    ? "border-2 border-personality shadow-lg relative scale-105"
+                    : "border-border"
                 }`}
               >
                 {tier.highlighted && (
                   <div className="absolute -top-4 left-1/2 -translate-x-1/2 bg-personality text-background px-4 py-1 text-sm font-600">
-                    Most popular
+                    {tier.tagline}
                   </div>
                 )}
 
                 <div className="space-y-4 mb-8">
-                  <h2 className="text-4xl font-basteleur font-700">{tier.name}</h2>
+                  <h2 className="text-3xl font-basteleur font-700">{tier.name}</h2>
 
                   <div className="space-y-1">
                     <div className="flex items-baseline gap-2">
-                      <span className="text-4xl font-600">{tier.price}</span>
-                      <span className="text-md text-muted-foreground">{tier.period}</span>
+                      <span className="text-4xl font-600">
+                        {billingPeriod === "annual" ? tier.priceAnnual : tier.price}
+                      </span>
+                      <span className="text-sm text-muted-foreground">
+                        {billingPeriod === "annual" ? tier.periodAnnual : tier.period}
+                      </span>
                     </div>
                   </div>
 
-                  <p className="text-xl font-goudy text-muted-foreground">{tier.description}</p>
+                  <p className="text-lg font-goudy text-muted-foreground">{tier.description}</p>
                 </div>
 
                 <ul className="space-y-3 mb-8 flex-1">
                   {tier.features.map((feature) => (
                     <li key={feature} className="flex items-start gap-2">
                       <Icon icon="lucide:check" className="size-5 text-personality shrink-0 mt-0.5" />
-                      <span className="text-sm">{feature}</span>
+                      <span className={"text-sm"}>{feature}</span>
                     </li>
                   ))}
                 </ul>
@@ -103,7 +207,10 @@ export default function Pricing() {
                 <Button
                   asChild
                   variant={tier.highlighted ? "default" : "outline"}
-                  className={cn("font-700", tier.highlighted ? "bg-personality hover:bg-personality/90" : "")}
+                  className={cn(
+                    "font-700 h-auto py-3 whitespace-normal text-center",
+                    tier.highlighted ? "bg-personality hover:bg-personality/90" : "",
+                  )}
                 >
                   <Link to={tier.ctaLink}>{tier.cta}</Link>
                 </Button>
@@ -111,13 +218,51 @@ export default function Pricing() {
             ))}
           </div>
 
-          <div className="text-center flex flex-col items-center justify-center gap-2">
-            <p className="text-xl font-goudy text-muted-foreground">Need something custom? </p>
+          {/* trust signals */}
+          <div className="text-center space-y-6 border-t pt-12">
+            <div className="grid md:grid-cols-3 gap-8 max-w-4xl mx-auto">
+              <div className="flex flex-col items-center gap-2">
+                <Icon icon="lucide:shield-check" className="size-8 text-personality" />
+                <p className="font-goudy font-700">Secure & Encrypted</p>
+                <p className="text-sm text-muted-foreground">Your data is encrypted and secure</p>
+              </div>
+              <div className="flex flex-col items-center gap-2">
+                <Icon icon="lucide:credit-card" className="size-8 text-personality" />
+                <p className="font-goudy font-700">No Credit Card Required</p>
+                <p className="text-sm text-muted-foreground">Start your free trial today</p>
+              </div>
+              <div className="flex flex-col items-center gap-2">
+                <Icon icon="lucide:rotate-ccw" className="size-8 text-personality" />
+                <p className="font-goudy font-700">30-day money back</p>
+                <p className="text-sm text-muted-foreground">Cancel anytime, no questions</p>
+              </div>
+            </div>
+          </div>
+
+          {/* faq section */}
+          <div className="max-w-3xl mx-auto space-y-8 border-t pt-12">
+            <h2 className="text-4xl font-basteleur font-700 text-center">Frequently Asked Questions</h2>
+            <div className="space-y-6">
+              {faqs.map((faq) => (
+                <div key={faq.question} className="space-y-2">
+                  <h3 className="text-xl font-goudy font-700">{faq.question}</h3>
+                  <p className="text-muted-foreground font-goudy">{faq.answer}</p>
+                </div>
+              ))}
+            </div>
+          </div>
+
+          {/* final cta */}
+          <div className="text-center space-y-6 border-t pt-12">
+            <h2 className="text-4xl font-basteleur font-700">Still have questions?</h2>
+            <p className="text-xl font-goudy text-muted-foreground">
+              We're here to help. Get in touch with any questions.
+            </p>
             <a
-              href="mailto:ob248@proton.me"
-              className="text-personality hover:underline font-goudy text-lg font-700"
+              href="mailto:ob248@proton.me?subject=Sprint Pricing Question"
+              className="inline-block text-personality hover:underline font-goudy text-lg font-700"
             >
-              Get in touch
+              Contact Us
             </a>
           </div>
         </div>